A lot of things have happened since the last time we contacted and we have been extremely busy.
First of all I'd like to talk about the launching of the Silky Jewelry. Well - it went not at all as we expected it would go.There was very little feedback! For some days I felt really frustrated! We had spent such a great deal of time and effort to build this up! But then - in a reflective moment - I was able to see that the sales in our shops are still going extremely well and that the problem obviously does not lie in the product. So it must have been our way to expose this new line.
From your comments (thanx a lot!!!) we realized that the idea of posting through Etsy was not a favorite of our European friends. Etsy seems to be working basically in the U.S. and Canada. We also learned that in our eagerness and enthusiasm about these new designs we just went too far. We put up too much information in too many pages and that the whole thing just became too confusing. That was a great lesson and we will try to keep it much more simple in the future.
This is what we learned and effectively changed in these last days:
The first decision was to add Bendita and The Silky Collection to our Locura Cotidiana website. In one place you can now see all. In this website we could post every single item and color combination we have made so far. This includes an option for special orders, in which you can create your own unique piece with the colors you choose.
http://tienda.locuracotidiana.com/Bendita-Locura
This is already a big step and makes it much more easy: No more jumping back and forth in between Etsy and Facebook to see what items are available in what colors - now everything is under the same roof! :) What do you think? Are we on the right track? Send your feedback! We learn out of every single one!!
Another item we improved greatly on the Locura Website is the gallery. We posted many photos of the shops and window displays and one album is dedicated to us, the Loc@s Cotidian@s ;). In the new gallery you can leave comments and vote for your favorite image, similar to Facebook. We had great fun creating it and hope you will enjoy this new feature.
http://galeria.locuracotidiana.com/
Last but not least: Starting this June (well, that means today in fact :) ) we will launch a monthly offer only on our website. Under the new category 'Our Monthly Special' we will offer one or several of our unique designs on a great discount.
http://tienda.locuracotidiana.com/Our-Monthly-Specials
That's all for today, folks.
I wish you a fantastic weekend and a lot of fun,
Pia
Locura Cotidiana
http://locuracotidiana.com/
PS: Oh, just a little hint what might come up for the next edition ... Omar promised to prepare an article about Gracia - the unique, pintoresque, lively, arty neighbourhood, where our workshop is located. Although I now live in Thailand, I do love Barcelona and my favorite part of this incredible city is Gracia! I am really looking forward to this.
PPS: Send your feedback! Just 5 minutes! Just some lines! It makes a big difference to know if we are on the right track - and we can only know through you!!! Thanks for your effort :)
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