Happy News!!!

We are happy and excited: Leticia gave birth yesterday , 28th of June, at 20.00, to her son Yago. Heavy 4 kilos and - as we were told - the most beautiful baby in the whole world!


Please feel free to join us in sending your best wishes to the new family

at the Locura Cotidiana - Palma Facebook page :D

http://www.facebook.com/pages/LOCURA-COTIDIANA-PALMA/167335063411

LOCURA COTIDIANA


Making the decision to have a child is monumental. It is to decide forever to have your heart go walking around outside your body. ~Elizabeth Stone

The moment a child is born,
the mother is also born.
She never existed before.
The woman existed, but the mother, never.
A mother is something absolutely new.
~Rajneesh

Every child begins the world again.... ~Henry David Thoreau

.

Quick reminder

June is about to end and I just want to remind you
that our monthly offer will expire as well.
Your last chance to grab the Kangol Brooche and
the big Morgan Pendant at a highly reduced price!


Today Kangol Brooch (B23B)
is only 29.99€,

tomorrow it will be back
to its original value of 44.75€




Pendant Morgan (C297B)
today at 49.99€,
tomorrow it is back to 86.99€.





With Silver prices going up and up, this is a really great offer!
Don't let time run out on you!

http://tienda.locuracotidiana.com/Our-Monthly-Specials

Here a glimpse of next month:
Our July Monthly Special will include two designs again:
From the NEVE Collection we want to give you a special price
on earrings E413B (matte/polished) and E413X (oxidized/polished).

From our SAHEEBA Collection we will offer the
big ring R249B, entirely crafted by hand.

Both will have a special discount during July.
Only available on our web site!
Check on them from tomorrow on.

That's all for June.
I hope you had a great month
and I wish you an even better month of July.

Have fun!
Pia
Locura Cotidiana


PS: We added images of the new July window display at our Facebook wall
as well as in the LoCuRa WeB GaLeRy.
This month we are playing with the colors red, white and blue
adding a maritime touch to the display.

http://galeria.locuracotidiana.com/thumbnails.php?album=2

How do you like it?

.

Discover Gracia in Barcelona

Today we speak of a neighborhood in Barcelona, ​​the place where Locura Cotidiana was born: GRACIA! Omar Martinez www.locuracotidiana.com

Map (click to enlarge)

We begin with a brief introduction to the history of Gracia. If you look at the map of Barcelona (left) you can clearly distinguish the parts that were once the medieval cities and towns. They show a chaotic and spontaneous array of narrow streets, where feet and hooves were the only means of transport. At that time Cuitat Vella was the city of Barcelona, and ​​Gracia was an independent town uphill in the north. From the city walls to the Vila de Gracia there were only cultivated fields. In 1854 the royal court in Madrid authorized the demolition of the walls around Barcelona, ​​which prevented its urban development. In 1859 the plan by Ildefons Cerdá was approved and the urban grid feature of Barcelona began to take shape. Gracia was an independent village until 1897 when administrative order linked it to the city of Barcelona as one of it´s districts.

That brings us to Gracia today and what is so special about it. When you walk through its ancient streets you do not feel like you're in a big city. ​​The town atmosphere is still present. It is much quieter and less crowded than the Gothic part of Ciutat Vella. Gracia has been relatively untouched by the resounding success of tourist attractions developed by the city in recent years. However, increasingly appearing in our store are visitors who have opted to stay in the area. They are delighted with their quiet breakfast in the many plazas - without the cars, fumes or noise of the city center. In fact, Gracia has more plazas than any other part of the city, with dozens of small bars and restaurants to enjoy. You can combine being in the center of the city with a relaxed and friendly small town atmosphere. 

The neighborhood is only about a 15 minute walk or two subway stops from the tourist center of Las Ramblas and the Gothic Quarter. The Park Güell, one of the finest works of architect Antoni Gaudi, is also easily accessible on foot. Gracia has a creative craft and industrial tradition dating back to mid-nineteenth century. It was the village shops of all kinds that caused the population increase and led to the declaration of an independent municipality. Today that tradition continues with numerous designers who sell their original creations. Here is a link to the website of Gracia creators and designers of the G3: www.rutagracia.com

Our store is located in the picturesque Plaza de la Vila de Gracia, also popularly known as La Plaza del Reloj. The administrative and political center of the neighborhood is located here. The square is most unique and has an interesting story, especially its famous clock tower. This is a tower topped by a clock of four sides that could be viewed from anywhere in the old town. Inside the clock, and opposite the Town Hall there is a spiral staircase that allows access up to the clock machinery. The clock was built by Albert Billeter who was Swiss by birth and responsible for the introduction of electric clocks in Spain.

We encourage you to discover the advantages of staying in Gracia on your next visit. You will certainly enjoy it.

We have included some links below to find hotels and apartments.

http://www.booking.com

http://www.barcelona-tourist-guide.com

http://www.oh-barcelona.com

http://www.softguides.com

Changes and Improvements

A lot of things have happened since the last time we contacted and we have been extremely busy.

First of all I'd like to talk about the launching of the Silky Jewelry. Well - it went not at all as we expected it would go.There was very little feedback! For some days I felt really frustrated! We had spent such a great deal of time and effort to build this up! But then - in a reflective moment - I was able to see that the sales in our shops are still going extremely well and that the problem obviously does not lie in the product. So it must have been our way to expose this new line.

From your comments (thanx a lot!!!) we realized that the idea of posting through Etsy was not a favorite of our European friends. Etsy seems to be working basically in the U.S. and Canada. We also learned that in our eagerness and enthusiasm about these new designs we just went too far. We put up too much information in too many pages and that the whole thing just became too confusing. That was a great lesson and we will try to keep it much more simple in the future.

This is what we learned and effectively changed in these last days:

The first decision was to add Bendita and The Silky Collection to our Locura Cotidiana website. In one place you can now see all. In this website we could post every single item and color combination we have made so far. This includes an option for special orders, in which you can create your own unique piece with the colors you choose.

http://tienda.locuracotidiana.com/Bendita-Locura

This is already a big step and makes it much more easy: No more jumping back and forth in between Etsy and Facebook to see what items are available in what colors - now everything is under the same roof! :) What do you think? Are we on the right track? Send your feedback! We learn out of every single one!!

Another item we improved greatly on the Locura Website is the gallery. We posted many photos of the shops and window displays and one album is dedicated to us, the Loc@s Cotidian@s ;). In the new gallery you can leave comments and vote for your favorite image, similar to Facebook. We had great fun creating it and hope you will enjoy this new feature.

http://galeria.locuracotidiana.com/

Last but not least: Starting this June (well, that means today in fact :) ) we will launch a monthly offer only on our website. Under the new category 'Our Monthly Special' we will offer one or several of our unique designs on a great discount.

To get more information click here
http://tienda.locuracotidiana.com/Our-Monthly-Specials


That's all for today, folks.


I wish you a fantastic weekend and a lot of fun,


Pia
Locura Cotidiana
http://locuracotidiana.com/

PS: Oh, just a little hint what might come up for the next edition ... Omar promised to prepare an article about Gracia - the unique, pintoresque, lively, arty neighbourhood, where our workshop is located. Although I now live in Thailand, I do love Barcelona and my favorite part of this incredible city is Gracia! I am really looking forward to this.

PPS: Send your feedback! Just 5 minutes! Just some lines! It makes a big difference to know if we are on the right track - and we can only know through you!!! Thanks for your effort :)